A few factors dictate how often you should replace your business sign. Use our guide to decide if it’s time to update your sign with an eye-catching replacement.
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Your business is constantly evolving, and you want your signs to keep up with your company’s image. Let’s look at the top four reasons you should replace your signage.
If your business has been around for a few years, there’s a good chance you’ve changed your logo, branding strategy or even your name. A sign that doesn’t match your current brand can be detrimental to your company. Update your sign to reflect your existing logo or name to improve brand awareness and ensure your customers recognize your business.
If your sign is too old to be engaging but too new to be retro, it’s time to replace it. Images, fonts and layouts that show their age are less eye-catching than modern designs. Older signs are likely to be faded or otherwise damaged. A new colorful sign can help attract people’s attention and bring in more customers.
Lighting is essential for making your outdoor sign readable. Incorporating lighting into your sign increases its visibility range and helps customers spot your business from far away. If your current sign doesn’t have light-up features, it’s time to replace it.
Whether the previous manufacturer didn’t make your sign with high-quality materials or you live in an area with severe weather conditions, damage is inevitable. While all signs will experience some natural wear and tear, some types of damage are more noticeable than others. A severely worn-out sign reflects poorly on your business and presents customers with a weak image of your establishment. If your sign is damaged, it’s time for an upgrade.
Looking for a high-quality, eye-catching sign to replace your old one? At Signergy, we’re committed to illuminating your brand with exceptional signs and unsurpassed customer service. Contact the Signergy team today to learn more about our services and get started on your new Los Angeles sign, or give us a call at 310.893.5707