Your business works hard to provide customers with the highest quality products and services and a memorable customer experience. Included in that experience is how you market your business.
Signage is an essential investment in your business’ marketing. The signs you use to display your logo and branding will communicate who you are and what you offer to passersby. Choosing the best material for outdoor signs in Los Angeles & Orange County involves several considerations such as weather, sign durability and type of sign. The following tips will help you get started creating a custom outdoor sign for your Orange County or Los Angeles business.
You put care into every aspect of the sales funnel to encourage customers to keep coming back. A well-designed, high-quality sign can draw customers’ eyes to your place of business and catch their attention before they’ve even heard of what your company does.
When looking for the best outdoor signs in Los Angeles, a significant consideration is your sign’s longevity. You can do a lot to keep your outdoor sign in excellent condition for as long as possible. You will want to choose an effective sign and invest in high-quality materials the first time to avoid excessive repair or replacement costs.
How can you decide which option is the most effective? Consider these three factors that will impact your sign’s longevity and durability:
The weather patterns that may affect outdoor signs in the Los Angeles area will be different than the weather affecting a business on the East Coast. While your sign may not need to deal with snow and sleet, high heat or sunlight can affect its appearance over time. Always choose materials for outdoor signs that will hold up to UV rays and other weather concerns.
Even the most durable of materials will need occasional maintenance and repair. Of course, you want to minimize these requirements if possible, so consider the damage a material can endure before you invest in it. For example, acrylic is highly durable, but you will need to replace it if it becomes chipped or cracked. Aluminum, another popular option, may bend or dent in excessive winds. The weather that repeatedly affects your sign will impact its durability.
If your sign is in direct sunlight, it may need sunscreen. Yes, UV damage happens to signs as well as skin. Constant exposure to sunlight can cause colors and graphics to fade and chip the paint on wooden signs. Fading can make your sign difficult to read and complicate a customer’s experience of your brand.
If your sign is in direct sunlight throughout the day, look for UV-resistant materials for your sign. Even protective finishes and treatments will provide greater sign longevity.
Since you’ve considered what your sign will be up against, take a look at the options available to you for your outdoor sign. Note that a sign manufacturer can create many of these types of signs out of multiple materials:
Consider your location and needs when choosing the best material for outdoor signs. These three materials are best suited for outdoor use:
Many factors go into choosing the best outdoor sign materials. With careful planning and collaboration with a sign manufacturer, you can create a sign for your business that communicates your brand and lasts through all of the changes it experiences.
For an outdoor sign for your Orange County business, contact a local sign company that knows the unique needs of your area. Signergy has been illuminating brands in Los Angeles and Orange County for over 20 years. We provide custom signs with premier quality and a full suite of services from site survey to design and installation. Contact us for a free estimate on your custom sign project today.