Digital signage can benefit your business in a vast number of ways. Using various digital sign types can freshen up your signage, deliver more information and grant you more flexibility and longevity in your marketing strategy. Digital displays add a vibrancy to any environment and a visual kick that’s sure to capture customers’ attention. 

What Is Digital Signage?

Digital signage is an electronic display platform that retailers and other businesses can use to advertise their products or services and build brand awareness. Instead of having one static sign, digital signage is designed to enhance the consumer experience by delivering tailor-made messages illuminating your brand. Up to 76% of consumers claim they entered a store they’d never been to simply because of the signage. And 68% of Americans claimed they had paid for a product or service because the signage drew their attention. 

Types of Digital Signage

The world of digital signage is vast, especially in a marketing stronghold like Los Angeles. There are several digital sign types available to suit different business and marketing needs, and each has its unique benefits. Some popular kinds of digital signage include:

• Electronic message centers: Communicate with lines of both text and images through these signs. You can program your messages to run automatically depending on your needs, which makes this format pretty low-maintenance.
• Video walls: Display walls are made up of many screens to create one large section of monitors, allowing for colorful multimedia displays and maximum impact.
• Interactive wayfinding directories: These digital monitors allow visitors to touch and interact with them for a personalized experience. Users can access directories and wayfinding components with one touch.
• Outdoor digital displays: Outdoor signs are made to withstand the rigors of being outside in the elements.
• Interior digital displays: Indoor displays are often designed to be interactive and informative and can be found in places like hospitals and restaurants.
• Digital posters: Considered the simplest of all forms of digital signage, digital posters include a single liquid crystal display (LCD) screen rich with pictures and information.

How Digital Signage Differs From Other Signs

Digital signage adds an entirely different element to your advertising and brand awareness campaigns. Some of the many differences include:

• Light Emitting Diode (LED) screens add depth and command the attention of viewers.
• Digital signs stay sharp, clean and bright.
• You can display multiple messages at different times of day. 
• These signs are automated, so your staff doesn’t get drawn away from their regular work to get a new message across to customers.
• You can use one medium for all forms of content — whether you’re looking to add text, video, photographs, event listings or any other type of content, you can do so from one central hub.
• Content can be scheduled and edited with minimal effort.

That’s not to say traditional signs don’t have a place in your business. You may have permanent messaging you need to get across, like the name of your business in a neon sign. Using digital signage in addition to static displays can help your business convey different information to visitors.

Benefits of Electronic Signs

Make your business stand out and enjoy these benefits of digital signage:

Change Information Easily 

One of the best things about digital signage is that you can tailor-make your advertising campaigns. Target different customers on a more personal level, making them feel more included in the decision-making process when it comes to purchasing. You create hype and excitement around your products and services that people can’t wait to be a part of. 

You can be flexible in what messages you’d like to aim at customers and change messaging whenever you want to suit their needs. If you’re a restaurant, for example, you can change between lunch and dinner specials with the click of a finger, depending on the time of day and your customers’ preferences. 

Instead of trying to decide which message you’d like to focus on, you can send multiple messages at the same time, and your electronic messaging center will display them all, whenever you want. Your customers get a much more rounded view of your products and services and what makes you unique when you provide them with more information in the same space. 

Offer Easy-to-Read Information

No matter the time of day, your message never gets lost with digital signage options. It’s always visible, which means you can get higher returns on your investment. The more people see — and remember — your products or services, the more likely they will buy from you. 

You never lose out at night with digital signage. Even if you’re closed for the day, your message reaches potential customers after dark. Your message stands out at night, giving you an extra opportunity to provide your customers with all the latest information. 

You can play around with large fonts and multiple colors to find the best fit for your message and brand. If the end result isn’t quite what you wanted, you can change it immediately for maximum benefit in the quickest turnaround time. 

Relay Important Information

Suppose you’re rolling out something new and you want customers to be as excited about it as you are. In that case, digital signs can be changed almost immediately, keeping customers up to date with your latest specials or new initiatives in real time. This is a major advantage to have in the age of instant information. 

With digital signage, you can increase positive perceptions of your brand and create a look and feel that’s fresh and new. Your message never gets stale, and after a while, customers look forward to your latest updates. You can have something new every day of the week if you’d like. Add some eye-catching aesthetics to your recent messages, and you’re good to go. 

Reduce Waste and Cut Costs

When you can house all your branding and advertisements in one durable, digitized location, you can save on printing costs and minimize waste. You can simply change the message and let automation take care of everything else. 

Contact Signergy for Electric Sign Options

Digital signs are the way of the future, and more memorable, aesthetically pleasing and easy-to-edit content plays a significant role in streamlining your advertising efforts. Whatever your digital signage needs, Signergy can help you find the perfect fit for your business. 

We can show you how to add dimension to your signage and advertising campaign. Even if you’re a first-time buyer, we can help you illuminate your brand. We’re here to take you through the process step-by-step, from sign design to permitting and installation. If you’re looking to test the waters and explore your options, contact us for a free site survey or cost estimate.